BockLight

Overview

Bock Lighting, based in Twinsburg, Ohio, has been producing high-quality, customizable lighting solutions since 2009. The brand offers an extensive product line that includes classic RLM reflectors, decorative pendants, industrial lights suitable for indoor and outdoor use, vapor-tight units, and completely custom-designed lighting solutions. All products are proudly made in the USA, reflecting their commitment to local craftsmanship and sustainability.

Renowned for exceptional lead times of just 3 to 5 days, Bock Lighting merges innovation, design flexibility, and environmental responsibility into every product.

Challenges

• Creating an online platform that showcases a diverse range of customizable lighting products.
• Highlighting Bock Lighting’s unique selling points, such as quick turnaround times and USA-based manufacturing.
• Incorporating detailed product customization options without compromising ease of use.
• Ensuring the website reflects the brand’s emphasis on sustainability and craftsmanship.

Objectives

• Provide a seamless online shopping experience for both retail and wholesale customers.
• Enable easy product configuration, including size, finish, and fixture options.
• Highlight the company’s short production lead times and made-in-USA quality.
• Ensure fast page load speeds and responsive design for all devices.

Design Process

The design process focused on balancing aesthetics with usability. High-quality product imagery, clean navigation, and clear product information were prioritized to guide users through the purchasing process effortlessly.

Development

• Frontend: Developed with a responsive design framework to ensure mobile-friendly browsing and ordering.
• Backend: Built to support a robust product database with extensive customization options.
• E-commerce Integration: Streamlined order processing with secure checkout and inventory tracking.
• Performance Optimization: Fast loading times to support quick browsing for Bock Lighting’s large product catalog.

Key Features

• Customizable lighting product configurator.
• High-resolution product gallery with zoom and detail views.
• Quick lead time indicators for customer confidence.
• Content highlighting sustainability and local manufacturing.

Results

• Improved customer engagement through interactive product customization.
• Faster purchase decisions due to clear product details and lead time information.
• Enhanced brand perception as a premium, sustainable lighting manufacturer.

Summary

Bock Lighting’s online presence now effectively communicates the brand’s core strengths: craftsmanship, quick delivery, and sustainability. The platform supports both sales growth and brand trust, making it a valuable asset for connecting with customers across the US and beyond.